Professional Learning Programme


The PAGB Professional Learning Programme has been designed to give you a greater understanding of the consumer healthcare industry.

It’s made up of 14 modules, which can be studied individually or can be combined to achieve the PAGB Diploma in OTC Healthcare. The online format of the course means that you can choose how many modules to study and complete them at your own pace. Hosted on Wilmington Healthcare’s Digital Learning Academy, the responsive platform means all learning content and materials are accessible on any device, anytime, anywhere.

The Professional Learning Programme is aimed at people working in the consumer healthcare industry, or in agencies supporting consumer healthcare companies, whether you are new to the sector, or just want to improve your knowledge in one area. It is particularly popular with professionals working in:

  • Sales, particularly those dealing with pharmacy staff face-to-face
  • Regulatory
  • Marketing and communications
  • Customer services

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Course format

The online format means you can study at your own pace and fit it in around your work and personal commitments.

Each module includes learning activities to self-check your progress. At the end of each module there is a timed exam consisting mainly of multiple choice questions. You need to pass this to successfully complete the module and gain credits. A certificate of achievement is awarded for every completed module.

To be awarded the PAGB Diploma in OTC Healthcare you need to pass four compulsory modules and an additional six elective modules.

The PAGB Diploma in OTC Healthcare is awarded if the compulsory and elective modules are completed within a period of 12 months.

Compulsory modules

These provide an overview of the consumer healthcare industry; the regulatory framework for OTC medicines; and an introduction to body science to aid your understanding of the specific therapeutic areas covered in the elective modules.

Elective modules

These modules cover the following categories in more depth, including the conditions that can be treated with self care and the active ingredients used in products. The course content is regularly updated to reflect the latest industry developments, including regulatory changes and new OTC ingredients.

Introduction to the healthcare industry and pharmacy

The development of medicine and the UK pharmaceutical industry, how this fits with the NHS and the role of the pharmacist/pharmacy staff.

Advertising and promotion of OTC medicines

The ways in which the advertising of OTC medicines in controlled through regulation and self-regulation, including the requirements of the PAGB Consumer Code and Professional Code.

Body science

The structure of the human body, including how the cells, tissues and organs are organised into different body systems, the function of each system and how they interact to maintain health.

Regulatory overview

The rules and regulations controlling how medicines are licensed, manufactured and marketed, including the role of the MHRA.

Pain and analgesics

The upper respiratory tract

The upper gastrointestinal tract

The Lower gastrointestinal tract

Ear, eye and oral care

Skin and scalp

Lifestyle maintenance

Nutrition and food supplements

Genito-urinary system and contraception



The cost for one person to complete the PAGB Diploma in OTC Healthcare is

  • £700 plus VAT at 20% (PAGB Members and Associate Members)
  • £1050 plus VAT at 20% (non-members*)

Individual modules cost

  • £80 plus VAT at 20% per module (PAGB Members and Associate Members)
  • £125 plus VAT at 20% per module (non-members*)

*PAGB Members and Associate Members benefit from discounted rates for our training courses as well as lot of other benefits. Find out more.

How to register

Simply complete the enquiry form below and you’ll be contacted by Wilmington Healthcare, the company that administers the Professional Learning Programme on behalf of PAGB, to complete your registration.

The information you enter into this form will be shared with Wilmington Healthcare solely for the purpose of administering your booking. Please see Wilmington Healthcare Ltd’s privacy policy for more information about how it processes personal data.

Booking Form - PLP

What happens next?

This is just an enquiry form; there is no obligation to complete the booking process. Wilmington Healthcare will contact you for full details of your booking and, if you choose to proceed, to take payment. Once you’ve paid, you will be issued with log-in details for your selected modules and you can start the course.

PAGB’s Professional Learning Programme is delivered in association with

Wilmington Healthcare represents the coming together of data, intelligence and information specialists: Wellards, HSJ, Binley’s, NHiS and Interactive Medica. This has created an unrivalled, single healthcare data, education and information resource with outstanding analytics and networking capabilities.

Wilmington Healthcare’s Digital Learning Academy is powered by Wellards and offers the gold standard in NHS training. It is the only online learning on the NHS and its sales environment that enables NHS suppliers and professionals within the pharmaceutical and medtech industries to keep up-to-date and engage effectively with the ever-changing NHS.