PAGB works with Government, policy makers, NHS and regulators, as well as with our partners in the health and pharmacy sectors, to drive improvements in health policy regulation. We want to empower more people to self care for self-treatable conditions, reducing pressure on the NHS, and to create a healthy environment for our industry to continue to develop innovative and effective products.

As the trade association for the consumer healthcare industry, PAGB represents our members on working groups and in regular bilateral meetings with those leading policy on medicines and devices regulation, advertising and self care. We work closely with our members to develop an industry-wide position in response to consultations and to define our core policy priorities:

We publish PAGB responses to consultations and comment on policy matters on this page and on our news blog.


PAGB’s policy priorities

PAGB’s policy priorities set out our recommendations for EU Exit and for the development of self care policy. These priorities have been developed in collaboration with our members and form the basis of our public affairs and engagement work in Parliament and with wider stakeholders.

Self care policy – a long term vision for self care

As the NHS enters its eighth decade and embarks on understanding and implementing a new Long Term Plan, PAGB is calling for a national strategy for self care to ensure a sustainable future for our health and care system. The way individuals interact with and access the healthcare system must be modernised, putting a culture of self care at the heart and empowering people to live well.

This strategy must achieve three objectives:

1. Enhance access to self care
2. Improve health literacy
3. Realise the potential of pharmacists

These objectives cannot be met by NHS England in isolation; rather, coordinated action is required, led by the Department of Health and Social Care – with important contributions from Health Education England and Public Health England, as well as NHS England.

A Self Care White Paper: supporting the delivery of the NHS Long Term Plan

In March 2019, PAGB launched a White Paper setting out a series of policies which must be implemented to create and embed a culture of self care, including supporting people to manage their own health, tackling health inequalities and reducing pressures on NHS services.

It follows publication of an interim white paper on the same topic in 2018, and draws on the opportunities and ambitions of the NHS Long Term Plan to align with national policy.

More about the White Paper

More about self care policy 

PAGB position – EU Exit

PAGB is working to ensure there continues to be effective proportionate medicines regulation following the UK’s exit from the EU.  On Day One our priority is for there to be no fewer over-the-counter products available in the UK and for those products to be no less safe than they are today. Read PAGB’s policy position on EU Exit.

More about EU Exit 

EU Exit

PAGB is working closely with UK regulators and policy makers throughout the EU Exit process to ensure the best possible future ...

NHS Sustainability
Making the case for self care

Smoking cessation

Tobacco policy needs to refocus to support all sections of the population to stop smoking.