In the event that an audit of a member company’s procedures is required, it would be expected that the minimum standards outlined below would be in place. (Please also refer to ‘PAGB’s Standard Operating Procedure for Member Companies’ Informal Queries and Complaints Regarding Competitors’ Over-the-Counter Medicines Adverts.)
Member companies are required to notify PAGB of a signatory who is responsible for ensuring that the company’s advertising to persons qualified to prescribe or supply is produced in compliance with this Code.
Companies should ensure that the details notified to PAGB are accurate and up to date. Companies may wish to notify PAGB of one or more deputy signatory or signatories. Deputy signatories should be appointed to cover holiday periods, etc.
The signatories are expected to have a good working knowledge of the PAGB Professional Code for Medicines.
Companies are expected to have robust procedures in place to ensure that all advertising aimed at persons qualified to prescribe or supply complies with the PAGB Professional Code for Medicines. Companies may wish to use the checklist provided in section 1.6 as a reminder. Please note, the checklist is not a complete list of all elements requiring consideration.