It is a condition of PAGB membership that companies ensure that all over-the-counter medicines advertising aimed at persons qualified to prescribe or supply, and those who work for such persons, complies with the relevant sections of the PAGB Professional Code for Medicines in both the letter and the spirit. Companies must also ensure that all such advertising complies with the law. PAGB runs regular advertising workshops to assist companies in applying the rules of the PAGB Medicines Advertising Codes. Advice on the interpretation of the Code can be sought from PAGB.
The PAGB Professional Code for Medicines operates through consideration of post-event complaints. PAGB does not operate a system of approval for advertising aimed at persons qualified to prescribe or supply. The details of this are set out in ‘PAGB’s Standard Operating Procedure for Member Companies’ Informal Queries and Complaints Regarding Competitors’ Over-the-Counter Medicines Advertising’.
Members are required to provide details of a signatory who is responsible for ensuring that the company’s advertising complies with the PAGB Professional Code for Medicines. The signatory is also responsible for ensuring that any undertakings given as a result of a breach of the Code are carried out.