About Us

PAGB centenary logo


1919 – 2019: celebrating 100 years of PAGB.

We’ve been delving into our archives to help you find out more about PAGB and the impact that it has had on consumer healthcare since 1919.

PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK.

These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription. It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members. Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products. This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS. Find out more about membership and the benefits for members and associate members.

Who We Are

Donna Castle

Donna Castle

Director of Public Affairs and Communications

Photography (John and Donna) by Lisa Bretherick

Our members

More about PAGB

Annual Review<br>2017-18


PAGB represents companies that together account for two thirds of the UK consumer healthcare market

Work at PAGB

View our current vacancies.